Search Engine Sherpas can help your digital needs when it comes to marketing and promoting your business.
We are a Toronto based SEO and Web Design company with years of industry experience. Our goal is simple, we want to help you succeed in an online world where everybody has an online footprint. We use a variety of tested, measured, and safe tactics to make your footprint stand out.
Keep this in mind, we never try to up sell you on a product or service you do not need. If you have a specific question or would like to learn more about how to get your business rolling, send us a message or explore the options below.
What are your business needs?
Stay ahead of the curve with SEO
Search Engine Optimization (SEO) is a practice which involves getting your website found in Google when a user types in a search term, also known as a keyword. Rank better in Google, and you will see increased traffic, sales, and revenue for your business. A lot of the Search Engine Sherpas efforts go into local Toronto SEO services for our customers.
89% of consumers use search engines for purchase decisions.
77% of executives use their smartphone to research a product or service for their business.
90% of customers say their buying decisions are influenced by online reviews, which impact local SEO.
Did you know?
- 60% of all organic clicks go to the organic top 3 search results.
- On average, 12 billion searches are conducted per month in the United States alone..
- SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
- 75% of users never scroll past the first page of search results
- Search is the #1 driver of traffic to content sites, beating social media by more than 300%
Use SEO to increase trafficSearch Engine Optimization (SEO) is a term used to optimize the content and relevancy of your webpage. Ideally, if you own a business, and someone searches for a keyword on a search engine relating to your business, your organization will appear at the top of the search results. However, some keywords can be highly competitive and you might wonder why your page is not showing. SEO uses various techniques such as on-page optimization and link building to make your content more relevant to search engines like Google. If Google determines that your content is highly relevant, your webpage will reflect that and show near the top of the results.
Understand the technical side of SEOThere is a technical component to SEO called technical SEO. These technical aspects are sometimes confusing, but at Search Engine Sherpas we have a strong technical background with these matters and are able to discuss them in simple terms for non-technical people.
What do we mean by Technical SEO?
Interacting with files on your web server.
Controlling your robots.txt file
Making sure you have clean URLS
Editing files like .htaccess to configure elements on your site
Build great content that people will want to shareA massive component to SEO is building amazing quality content that people will want to share. Have you ever come across an article on the Internet with relevant information about something pertaining to you, or to someone close to you? Chances are if you have, that you will either save that article for future reference, or share it with someone by linking it to them. People who run websites or blogs are no different. If they see incredible content and it is relevant to their niche and think it might be relevant to their audience, they might want to share it on their webpage while creating a backlink to your original website.
Responsive web design is critical for search engines and for your customers.
Search Engine Sherpas operates as a Toronto web design company who cares about design principles. We've been creating web sites for over 10 years. Our style when it comes to design is to keep things light weight, responsive, functional, and clean.
There have been a lot of trends within web design over the past couple decades, some trends have stuck around while others have faded into a distant memory. The example of a trend that has maintained its relevance would be responsive design.
When responsive design was first introduced, there was no turning back. As mobile search traffic continues to dominate, responsive sites continues to be the gold standard in web design. You'd actually be surprised how many big companies and corporations have not invested into a responsive platform because their sites are very intricate and were initially built years ago without the foresight of mobile heavy market share.
What is the advantage of a PPC campaign?
It might be beneficial for your business to run a PPC campaign to bring in instant traffic in hopes of converting that traffic into sales. If your business sells a product or service that is expensive, such as services from a lawyer, or dentist, a PPC campaign might be the right form of marketing. An $8 click on an advertisement can result in thousands of dollars worth of sales or revenue for your business. The results can sometimes been seen almost instantly, even at times within the same day or following day!
Unlike SEO, PPC ad campaigns rely on a budget where you use dollar amounts to bid on keywords like "toronto tax lawyer" as in the example image. If your ad is successful and someone clicks on it, you will be charged the amount which you bid on the keyword, hence the name Pay Per Click
If you are looking for instant results, PPC campaigns might be a good option. Results can be seen almost instantly. If you're looking for more organic growth with a longer lasting imprint on the Internet, SEO might be a better option for you. Or, you can do a combination of both SEO and PPC.