Stay ahead of the curve with SEO

Search Engine Optimization (SEO) is a practice which involves getting your website found in Google when a user types in a search term, also known as a keyword. Rank better in Google, and you will see increased traffic, sales, and revenue for your business.

Did you know?

  • 60% of all organic clicks go to the organic top 3 search results.
  • On average, 12 billion searches are conducted per month in the United States alone..
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
  • 75% of users never scroll past the first page of search results
  • Search is the #1 driver of traffic to content sites, beating social media by more than 300%
Often people who practice SEO are looking for a fast shortcut to jump to page 1 of search. However, the best strategy is to be patient and play the long-game. White Hat SEO is the best practice and will leave the longest lasting footprint on the internet for your webpage.
Google keeps their search algorithm a secret, but they have let it be known that Social Signals are a major factor in their rankings. Many different companies have made direct connections from their social media efforts to increased search traffic.
PPC campaigns can start showing results quickly. SEO is extremely important for long-term growth of your website, but it takes longer to kick in. With a well crafted PPC campaign, you can start on a Tuesday afternoon, and literally see the results through traffic and conversions the next day.

How can Social Media help your business?

Everybody knows Facebook, Twitter, and Youtube, but not everybody knows that these Social Media sites have the potential to grow your business exponentially. Social Media has the ability to promote your business, and to create trends involving your business in a variety of ways. In the last 10 years, Social Media has increased dramatically to the point where it's hard to find somebody without at least one social account. This trend, much like SEO, is only getting stronger and more businesses use a variety of methods to promote themselves such as Social Media Contests, Social Media giveaways, and also through interacting with their customers/followers.

Start #trending on Social Media

Have you ever heard the expression, "That video went viral!" Well, it's an extremely common expression when talking about Social Media. It says that a video reached a large number of people, potentially in the millions. This is the power of social media. If you create a beautiful piece of content with a strong message, advertise a strong product, or something totally unique, it has the power to reach millions of people with the right mixture of promotion and luck.

Often with social media, timing is everything. A great example of this would be a website the Sherpas worked on a couple years ago right before the release of a major gaming console, the PlayStation 4. We helped create a Facebook, Twitter, and Instagram network with a brand geared towards "fans" and it exploded overnight because the timing was absolutely perfect. If you think you have a product or business that might be a success on social media, it's better to start it now rather than later. Search Engine Sherpas can help you with your social media strategy.

The power of promotion!

If you have a strong product or brand, creating a strong community around that product or brand can be extremely beneficial. Never underestimate the power of promotion through a strong and loyal community. Do you follow any popular accounts of Facebook or Instagram? If you do, it's not uncommon to see that account advertising products for other pages, or businesses. A strong example of this would be from an account like @wildlifeplanet on Instagram. It has over 2.5 million followers and posts great original pictures of animals. Every once in a while, you will see this account run a post for a product of another page selling an item, such as jewelry made from natural gem stones. This type of promotion is common on Instagram and can be very lucrative.

Businesses will often buy a post on Instagram from popular accounts like @wildlifeplanet to promote their own product. Purchasing a post like this can be worth anywhere from $20-$500 depending on the popularity of the account. It is a mutually beneficial relationship between the buyer and the seller as they will most likely both prosper.

What is the advantage of a PPC campaign?

It might be beneficial for your business to run a PPC campaign to bring in instant traffic in hopes of converting that traffic into sales.  If your business sells a product or service that is expensive, such as services from a lawyer, or dentist, a PPC campaign might be the right form of marketing.  An $8 click on an advertisement can result in thousands of dollars worth of sales or revenue for your business.  The results can sometimes been seen almost instantly, even at times within the same day or following day!

Creating a PPC Adwords campaign with Google can be very lucrative for your business. Having an ad at the top of a SERP (search engine result page) can drive traffic website which might result in a sale of your product or service.

Unlike SEO, PPC ad campaigns rely on a budget where you use dollar amounts to bid on keywords like "toronto tax lawyer" as in the example image. If your ad is successful and someone clicks on it, you will be charged the amount which you bid on the keyword, hence the name Pay Per Click
At Search Engine Sherpas, our staff will work hard to create a profitable PPC campaign for you. We are Google Partners and Adwords certified.

If you are looking for instant results, PPC campaigns might be a good option. Results can be seen almost instantly. If you're looking for more organic growth with a longer lasting imprint on the Internet, SEO might be a better option for you. Or, you can do a combination of both SEO and PPC.

TESTIMONIALS

  • In my industry, my monthly income can vary since it is based on sales.  I had an idea to apply SEO to my investment profile, and Rod from the Sherpas was able to improve my profile ranking on Google for multiple keyword terms.  The result? I have made more money in the last 3 months from people finding me in Google.  I started using their SEO methods about 5 months ago, and it couldn't have been a better decision.
    Andrew T
    TD Bank
  • As a criminal defence attorney, Steven helped grow my practice from the very start.  He helped me build a strategy to rank for competitive keywords in Google.  He also helped put up a website for me in a very quick time.  His ongoing efforts have been greatly appreciated.
    Mike
    MPJ Law
  • After starting a comprehensive Social Media campaign, the Sherpas were able to grow my Facebook group from having 50 likes, to 500,000 in under one year. He also grew my Instagram account to over 25,000 followers.  Unlike other companies, these were REAL followers... no fake accounts!
    PS4Fans.net

Sherpas Blog


We like to stay current with digital marketing trends in a wide range of categories. We always suggest that if you want effective SEO, a good way to keep your page fresh is by having a blog. Once your website is complete, chances are you won't be adding too many additional pages, but if you want to write a new article about something, the blog method is the best approach.

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