Analytics and reporting are extremely important when it comes to digital marketing.

A lot can be learned from using analytics to track the movement of your customers.  It is the firm belief of the Sherpas that once you can understand the data coming to your website, you can get a better understanding of what is working for your website, and what isn’t.  Measuring your ROI is important, so you know where to focus your efforts.

Clear and efficient reporting is essential to displaying your data in a way that is easy to understand.

The Sherpas use a variety of tools for measuring traffic.  We also use tools to display the data from that traffic into visually appealing reports.

Google analytics and Google Webmaster tools can tell you almost everything you need to know about your website.