Having a content automation strategy can save you time.

Figuring out when to post your content is important when it comes to maximizing your traffic.  Certain times during the week work better than others.

To leverage the best times, refer to the analytics you use to track your traffic.  Picking optimal times will help reach the customers you want.

How do you setup content automation?

Content automation programs such as Hootsuite or Buffer can be used to post content during scheduled times.  This can be handy if you have a busy schedule, or if you are forgetful. If Mary’s flower shop has an active social media presence through Facebook, Twitter, and Instagram, by posting pictures and articles about flowers she sells in her shop.  She can setup a campaign to preload this content and have it posted automatically during the times she has researched to be the best for gaining traffic to her business.

If you need help setting up your content automation strategy, or help researching optimal posting times through analytics, check out our services page for more details.