YouTube SEO is very important and extremely underrated.
Did you know that YouTube has over 1 billion members and attracts over 30 million visitors every day? YouTube has the second biggest search engine outside of Google and can do wonders for your business if utilized properly.
YouTube SEO can help rank your videos on the first page of YouTube, but also when somebody does a search on Google, your site can appear on the SERP of Google. This can get a lot of traffic to your website, and your YouTube channel. Having an active and informative YouTube channel can be quite beneficial for your business as it can show the importance of your product or service in a visual way people have an easier time understanding.
Searches that start with the keyword “how to” are the most popular searches on YouTube.
In fact, the term “how to …” has increased 70% year over year on YouTube. For example, if you run a plumbing company, you might want to create a basic video on how to unclog your toilet with these 3 simple steps. YouTube, Google, and your customers will love this.
Finding the correct keywords for YouTube SEO is a bit of a different process than finding keywords for your traditional SEO searches in Google. The Sherpas have done a lot of research and found tested methods of finding the best keywords for your YouTube videos.
If you need help with launching your YouTube channel, optimizing your videos, or planning for keyword research, check out our services page to see how we can help.