BASE CAMP — Google Maps Foundation

Base Camp is our foundational Google Maps optimization program designed for local service businesses entering or re-entering competitive Maps results. It focuses on building strong ranking signals, engagement velocity, and conversion-ready profiles that generate calls and direction requests.

Any one Who Wants More Traffic, Calls, sales Can Start with Base Camp!  Base Camp is ideal for local service businesses that want consistent Google Maps visibility but aren’t yet competing in the most aggressive markets. It’s built for plumbers, electricians, HVAC, contractors, roofers, some auto services, most small businesses and similar industries.

We fully optimize your Google Business Profile to align with how Google Maps ranks businesses today — including categories, services, descriptions, business hours, attributes, and call intent optimization. Everything is structured for relevance and engagement, not guesswork.

Categories determine when and where you appear on Google Maps. We align your primary and secondary categories with real-world search demand so your business shows up for searches that actually generate phone calls — not vanity impressions.

Absolutely, We publish weekly, Maps-optimized Google Posts that reinforce relevance, improve engagement signals, and keep your profile active. These posts are keyword-aligned and designed to support visibility directly inside Google Maps.

Reviews are a major trust and conversion signal. We implement a review response framework that ensures professional, structured responses that reinforce authority, improve conversion rates, and strengthen the trust signals Google looks for.

We publish photos of your business that increase profile engagement, improve click-through rates, and build visual trust with potential customers. Photos are structured to support Maps visibility and user action — not just aesthetics.

Yes. Phone calls and direction requests are the highest-value actions on Google Maps. Base Camp is designed specifically to increase call intent, engagement velocity, and customer actions directly from Maps results.

You receive detailed monthly reports tracking  phone calls from google maps, direction requests, website clicks, and customer engagement — along with a complimentary walk-through explaining performance.

Base Camp builds the foundation for sustainable Maps growth. Clients typically see improved visibility, more inbound calls, stronger engagement, and clearer performance tracking — setting the stage for more advanced strategies as competition increases.